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Microsoft Conference Center
New York City

Agenda

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8:00am - 9:00am Registration & Light Breakfast
9:00am - 9:30am Opening
9:35am - 10:15am Microsoft: Enterprise Leading Case Study

Let’s take a look at tokenization of assets: what does this mean for business and how are blockchain and identity key enablers?

Yorke Rhodes
Microsoft

Tereza Nemessanyi
Microsoft

10:15am - 10:30am Coffee Break
10:35am - 11:30am Tying Advertising Back into the Core

Let’s bring it back to the core topic and discover how blockchain can provide a solution to digital advertising needs. Hear from leading brand executives for their view how blockchain fits into programmatic ad spend, attribution, and industry fraud.

Rob Beeler
AdMonsters
Moderator

Trace Rutland
Tyson Foods

Chris Cable
Diageo

11:35am - 12:10pm DApp Crash Course Workshop Using Ads.txt Plus & the adChain Registry

Heard of DApps? Check out the next wave of software innovation through “decentralized applications” (aka DApps). To date, MetaX has developed two DApps, for the digital advertising industry. Learn about these DApps and how to apply them to your company’s needs.

Ken Brook
MetaX

Alanna Gombert
MetaX

12:15pm - 1:00pm Lunch & The Bots Who Stole Christmas

AdFraud is a critical issue across the digital advertising industry, with marketers bearing the crux of the financial impact. This session details how bots work, what current successful and unsuccessful methods are available to fight bots, and how your company can play a more proactive role in mitigating this multi billion dollar problem.

Shailin Dhar
Method Media Intelligence

Praneet Sharma
Method Media Intelligence

1:05pm - 1:35pm The Computational Basics of Advertising

Bringing it back to the basics of digital advertising from its infancy to now. This presentation will focus on the important variables that bring together the advertising ecosystem.

Sam Cox
AdX Buyers and Exchanges at Google

Anthony Katsur
Nexstar Media Group, Inc

1:40pm - 2:25pm Women in Blockchain

The decentralized world is one of inclusion, diversity, and emerging ideas. Hear from leading women in blockchain as they share their experiences working in the field and shaping the future of technology.

Annie Massa
Bloomberg
Moderator

Alanna Gombert
MetaX

Susan Parker
New York Times

Yasmeen Drummond
Team Block Society

2:30pm - 3:05pm MetaX Insights Case Study

Ken Brook
MetaX

3:10pm - 3:25pm Break
3:30pm - 4:15pm Xploring the Current Blockchain Landscape

Blockchain is the buzzword of the season. We know what it is, we know we need it, but how does it apply to reality? This discussion will “Xplore” two consumer-facing projects, Cellarius and Viant, that are bringing the blockchain to everyday life.

Igor Lilic
Cellarius

Tyler Mulvihill
Viant

4:20pm - 5:00pm Going Peer-to-Peer: Dramatically Simplifying Programmatic Supply Chains

The economics of web advertising incentivize theft and fraud. By leveraging blockchains to dramatically simplify programmatic supply chains, this session will look further into how these economics can be completely redesigned.

Mike Goldin
ConsenSys

5:00pm - 6:30pm Networking & Cocktails
MetaX Partner
Community Partners
Media Partners

Microsoft Conference Center
11 Times Square
(Between 41st & 42nd St. on 8th Ave.)
New York, NY, 10036

Agenda

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